I’m Setareh Kamali, a Certified Health & Wellness Coach and founder of SET Health Coaching.

For more than a decade, I worked in communications for the federal government, much of that time at the National Institute of Mental Health at the National Institutes of Health, helping make complex health and mental health information easier for people to understand.

But over time, I became interested in a different question:

What happens after people know what they’re supposed to do?

Because knowing isn’t always the problem.

We can know movement is good for us. We can know sleep matters. We can know stress affects our well-being. We can know a lot about what we “should” be doing—and still struggle to actually do it.

That’s what drew me to health and wellness coaching.

I didn’t become a health coach because I wanted to tell people what to eat, how to exercise, or how they should live. I became a coach because I wanted to help people bridge the gap between knowing and doing.

Today, I help women who feel stuck, overwhelmed, or tired of starting over understand what’s getting in the way and create healthier changes that work in their real lives.

My coaching is grounded in Georgetown University’s Health & Wellness Coaching program, where I was trained in evidence-based coaching techniques, active listening, powerful questioning, and a whole-person approach to behavior change. Combined with my background in health communications, these experiences shape how I listen, communicate, and support my clients.

I believe being healthy shouldn’t feel like a constant project to fix yourself.

I’m not here to hand you the perfect plan. I’m here to help you discover what works for your goals, your values, and your life—because lasting change isn’t about doing everything perfectly. It’s about finding something you can actually sustain.